|| Tasty Fanzine ||Glee! Harmonies! Music that says nothing bad will happen, ever, and even if it does it doesn't matter because everything'll sort themselves out eventually. This is the sound of someone flicking through the presets on their keyboards, hoping they'll chance upon 'the Bis sound'. Jaunty? You have no idea. The biggest existential dilemma faced on this album occurs, eight tracks in, when they forget to put the hoover round. Ace. If music production was put solely in the hands of CBeebies presenters then all pop music would sound like this. I think we should seriously consider it.

|| Bluesbunny Independent Music Reviews ||"Where did this album come from? I mean, we get plenty of indie pop, twee pop and indie rock through the doors here at Bluesbunny Towers. But a potential pop masterpiece? Not too often, but Springfactory's self titled album just about qualifies. Right from the start - with "No More" - the melodies just keep on coming like speed cameras on the M6 motorway. That's right. Only one song into this album but this 'bunny is already singing along. It's a balanced affair though and the dry humour of "Back of Your Bike" and especially "Money Maker" wasn't lost on me either. Sure, these songs are presented as a candyfloss confection but don't doubt the care that has gone into their creation. If you want me to identify this band's influences, then memories of early period Pastels were evoked by "Swedish Folk Highschool" (and that's no bad thing in my book). That's the great thing about this album. There's just so much in it and despite the imperfect sound quality, it makes you feel happier than an extra in a Cliff Richard movie. Maybe there is hope yet for the survival of perfect pop music. Springfactory's album is upbeat. It's happy. It's clever. It's got great tunes. What more could you reasonably wish for? Not a lot and that's the truth. I can see the sunshine coming out from behind the clouds even now."

|| Skatterbrain ||"Man! That bassline! It's not even like, "Wow! What a great bassist!", it's more like, "Wow! They're so lucky for coming up with that!", because it's just catchy as hell. Then on top of that you've got Lina's vocals, sounding like some sort of Swedish Jenny Lewis, and her annunciation is just so spot-on that every word she utters just make's you fall in love with her. But they don't stop there, as the vocals head out the door a duo of horns enters, slowly winding the song down. It's 100% perfect up to the last second, in my opinion."

|| Floating Ghost ||"Deerhunter's new album, created in the primordial sludge that is Atlanta, Georgia, is in a shoegazer style, with a tiny bit of that late 60s recording style and experimentation which is, thankfully, finding foothold with a good deal of some of today's pop musicians (like el perro del mar, The Carrots, Springfactory, and those Pipettes)"

|| YaySound ||"There's a few bands, here and there, who I can listen to incessantly without tiring. Andrew Bird for one. Springfactory for two. I only have one EP of their's, but it's a keeper."

|| Indie MP3-Keeping C86 Alive! ||"Just what is it about Sweden these days? Band after band producing high quality music putting the UK scene to shame. The latest in this long line are Springfactory."

|| Swedesplease ||"Springfactory makes cutting the grass and vacuuming sound exciting on their 2005 song "Get Out Of Bed". Ironically they are on Bedroom Records and the band began when Lina wanted to write a song about getting out of bed. What is it with Swedes and sleep?"

|| Music for Ants ||"Springfactory is Swedish indie pop band so you know what to expect with this song. Very Pipettes sounding song."

|| The Acousticwoodlands ||"Springfactory are another great band from Stockholm. Lina's little girl vocals are ably assisted by her partner in crime Peter, moonlighting from Suburban Kids With Biblical Names."

|| IndiePages ||"The great thing about indiepop is how global it is - I love how a small bedroom-pop band from the middle of Sweden can have its music released on a small bedroom-pop label in the middle of America. This disc is actually a compilation of the band's two previous releases from a couple years back on Bedroom and Canarie (a pair of Swedish cd-r labels that are now defunct), along with a pair of previously unreleased songs. The band plays catchy and fun indiepop in the vein of Land Of Ill Earthquakes, the Happy Couple and Pipas, mixing jangly guitars and Action Biker-ish electropop. There are a number of fantastic songs on here (I'd forgotten how great this band was!), with the best of the best being the jangly "Swedish Folk Highschool", the shuffling "As Winter Gives Way To Spring", the impossibly catchy "Get Out Of Bed" and the lush "No More", where the singer proves she's the female counterpart of Jens Lekman...MTQ=9/10"

|| 3 Hive ||"I dragged myself out of my toasty-warm bed this morning only to be welcomed by a rare Southern California chill and this early holiday treat. Springfactory! And they've got what I never tire of: bright, sunny, Swedish-pop, delivered to the U.S.A. this winter, just in time to warm the fingertips and toes, via Series Two, a Nebraska-based CD-R label. Among the members of Springfactory are singer Lina Cullemark and Peter Gunnarson from Suburban Kids With Biblical Names. Lina also plays in a band called This Big Picture and boy it's about time she's got the mic. Her voice is playful and sweet and is especially endearing in the rousing "Get Out of Bed." Springfactory released their first EP in 2005 and Series Two just put out a limited run of handmade, 10 song CD-Rs featuring the band's two soldout EPs and two unreleased songs, including the glitchy and oh-so catchy "Peggy Pear," an eleventh hour entry to my year-end favorites."

|| Indiepop.It || (special english translation) "Swedish band Springfactory is one of the real indie pop surprises in 2007. They're young but experienced enough for hiding a lot of influences and avoiding a generic "twee" tag. Peter and Lina play in two different bands with good expectations but the result of their joining is really great. Springfactory's pop has two gears. The first one is nervous-pop, broken in guitar chords and rhythmic patterns; the second one offers tapered and fine harmonies instead. Springfactory sometimes add soft electronics – in a loungey/commercial fashion such as the (ex) post-rock bands Stereolab and Pram - and a pretty Swedish lightness to SKWBN experience (someone may call it recklessness). And so, their album is quick and sharp, between hard runs and brief pauses of contemplation, soon overcome by rhythm. Sudden like a spring and volitive and young like the best norse pop. In the spring-joy of their work, we can find a fine plan of building (something) since their own musical influences: "Get Out Of Bed" is bright acoustic indiepop with no refrain, in "No More", Swedish back vocals show Cullemark's voice and the "Americanism" of "Little Trouble Kids" reminds the almost unknown american pop band Belly, by Tanya Donnelly. When electronic prevails, the mini-LP (a collection of their past and self made singles) offers it's grooviest stuff: a little gem like "Peggy Pear" - a sort of Go! Team dressed in soft electro pop - or the shy-post spirals of "Stingy Friday Afternoon" are delicious and incomplete pieces that show how Springfactory don't always follow their good intuitions but they prefer their pop certainties. Springfactory are a fast-tasty band and they choose to work at the lightest and forgettable season. But you know: we love it as well."

|| It's A Trap ||"Crafting tracks that have a contemplative playfulness, Springfactory, featuring Peter Gunnarson of Suburban Kids With Biblical Names, cleverly play out the tension between bubbly, 60s-esque songwriting, and a more careful, deliberative approach. "Swedish folk highschool" revels in its simplistic attack, given weight and complexity through layered instrumentation, and the clear, almost cutting aspect of Lina Cullemark's endearing voice. The bass line for "As winter gives ways to spring", catchy as it is, betraying the group's fascination with pop melodies, already gives an implication of the intricate, shifting lines the song will follow. While these songs would have been rather good had they decided to keep a more basic mode of delivery, they are elevated outside of the realm of the verse-chorus-verse-chorus pop song formula, given a new life as a song you have to pay attention to. There aren't merely shiny portraits that can be understood on the first listen, but threaten to reveal new sides of their explorations as more attention is paid to the tracks. Happy without being saccharine, clever without being pretentious, Springfactory is a summer's breeze tempered by autumn's approach. received 8 out of 10. - Lars Garvey Laing-Peterson"

|| FensePost ||"Those boys from Suburban Kids With Biblical Names sure have been busy of late. Recently Johan Hedberg released a solo album under his old label, Labrador. Well, the second half of SKWBN, Peter Gunnarson, has been busy himself. His latest work is with female-fronted pop group Springfactory. Like that of SKWBN and various other Swedish pop artists, the music of Springfactory carries with it an inherent and upbeat sweetness virtually unprecedented in similar pop music worldwide. The result is a clash between the sharp rawness of Stereolab with the dance-mix of early Club 8. "Stingy Friday Afternoon" carries with it a baseline electronic dreamscape with a driving drum beat and overlying pop melodies. Similarly, opening track "No More" finds Peter giving the song a very post-SKWBN type of feel. "As Winter Gives Way To Spring" is a major high point for its loveable chorus and prominent drum beat. Songs like this give Springfactory's self-titled debut the style and feel cherished by indiepop fans worldwide. And it's releases like this that puts Series II at the forefront of current cutting edge indiepop."

|| RetroLowFi ||"Hurrah for the Swedes! It seems as if, every other month, another adorable indie pop group comes skipping out of Sweden to deliver more effervescent, sugary pop. And we at RetroLowFi have no problem with this. Quite obviously, we encourage it. Springfactory is the baby of Peter Gunnarson (of Suburban Kids With Biblical Names) and Lina Cullemark (of The Big Picture). The group released a few EPs that evidently went over exceedingly well. Now, a super-cool CD-R label in Nebraska called Series Two Records is releasing the band's debut full-length, a compilation of the previous EPs along with a few new gems. Coulda fooled me, though. These songs absolutely sound like one cohesive album. These compiled songs . . . definitely lovely. "Adorable" is quite the understatement and perhaps oversimplifying. Many of the songs are sparkling and sunny while also being highly layered and dynamic, especially in terms of keyboards and horns. Occasionally, this layering takes the record into dance rock and shoegaze territory. Standout songs include "No More, " - which sounds like it could have appeared on Sesame Street - "Peggy Bear," - in which the keyboards get quite the workout - and "Get Out Of Bed" - simply about having responsibilities but forsaking them in order to sleep in (For the record, off the top of my head, that's two songs about Swedes and sleeping.). While the aforemention layering certainly makes these songs compelling, there's still not much that really makes them stand apart, as they are largely pretty classic-sounding indie-pop songs. However, Cullemark's voice certainly aims to make that distinction, as Cullemark sounds a lot more robust than most females you hear in indie pop and twee, On top of that, the woman can sing about how she's proud of herself for being nice and for being friendly, and you take her word as gospel. Springfactory's record may not be the most exigent pop album out there, but it's still enjoyable. I dare you to listen to "Get Out Of Bed" and not dance with your cat instead of doing your chores. "

|| BIBABIDI ||"Remember the delightful Swedish pop duo Suburban Kids With Biblical Names? Well, Peter -- one half of the indie-/guitar-pop pair -- has been an active member of another band, Springfactory since 2005. The band shouldn't be thought of as a S.K.W.B.N. lookalike, though -- they share little in common. Springfactory's sound is equally indie-pop oriented and relies heavily ..esy lyrics, twee production qualities, banjo melodies, and quirky arrangements (plenty of xylophone, horn, etc.) like S.K.W.B.N., but otherwise, they represent a sharper, more concise breed of Swedish pop music that S.K.W.B.N. never neared. Gah, I can't believe I wrote S.K.W.B.N. three times in that paragraph. Ignore me. The band released a collection of their EPs on the Nebraskan label, Series Two Records, on December 3. Buy a copy over at the MySpace page. Springfactory will undeniably be on repeat at the BBBD Offices ... and why not? Not a single song isn't immensely hooky and memorable, not a single word out of vocalist Linda's words comes out flat or or insincere or unnatural, not a single banjo strum sounds cheesy or cliche, and not one guitar hook sounds bland, overdone. Swing along to Springfactory's easy-going guitar-pop/indie-rock tunes. Ahhhh, so good."

|| George Bougas ||"I have listened to the Springfactory cd a lot I might say, and there are 3 songs that I really enjoy listening to. "As Winter Gives Way To Spring" reminds me of early Hooverphonic but better and the voice there is excellent. My second favorite from that album is "It Is A Relief To Give Up" a very powerful song and thirdly the similar to "Relief" "Swedish Folk Highschool". "Peggy Pear" is also special somehow, excellent voice again. I think the new songs have a better production and thus they look better and show the real potentials of Lina Cullemark's voice."

|| It's Not The Band I Hate, It's Their Fans ||"Have I mentioned how much I love the Swedes? I mean, it's cool being surrounded by the truly stellar Canadian music scene and all, but those Swedes are just so stinking consistent. Springfactory is a (relatively) new project featuring Peter Gunnarson from Suburban Kids With Biblical Names, one of my current favorites. Springfactory follows along in the same mold of sugary summer pop. It's incredibly sweet without being too cavity inducing. The band had released two EP's in the past that had completely sold out. On December 4th, Series Two Records released a 10 song CD that contained all the songs from the EP's, along with a couple of new songs thrown in, to make it whole. It's a very satisfying listen, and the CD is over way too soon, leaving you wanting more. Right from the opening cut "No More," Lina Cullemark's vocals sweep through you like a cool autumn breeze. "Peggy Bear" is one of the new songs, a delightful splash of electro-lite, if you will. "Swedish Folk Highschool" is a frisky romp 'o fun, while "It Is A Relief To Give Up" (the other new one) has a real authentic sound, reminiscent of some of the brit-pop of the 80's, before it was called brit-pop. Basically, Springfactory's first full-length can be described as a simple sounding yet heavily layered release, stripped of pretension and highly gratifying."

|| Take The Pills' Multiply ||"Springfactory are those type of bands that you love at first hearing, with their completely catchy and happy melodies, sweet twee voice from Lina and the incredible talent from Peter who plays in the great Suburban Kids With Biblical Names too; pure P!O!P factory!"

|| Swedesplease ||"...They play a loose style of lofi indie power pop. Which means lots of fast guitar strummings and an incessant beat."

|| Bottle Rocket Zine ||"...My favorite song on it was the first one,(No More) which is generally catchy and nice."

|| Foggy Ruins Of Time ||"Between Rambling Nicholas Heron and Springfactory, I think Sweden is going to be my next travel destination. And Springfactory is Peter and Lina and they make lovely pop music with a nice kick. They have a record out now on Series Two Records and the tracks I have show a lovely versatility. On "No More," Lina's harmonies are extraordinary and infectious as the song bounces along. If you want your pop with a little bit more zest look no further than Springfactory."

|| Local Vertical ||"Another high-quality Swedish band that sounds as if they are having a real good time with their music!"

|| The Culture of Me ||"...And poppy. And awesome. And sunny. God are they sunny. And Swedish. Isn't that enough to be said about this duo? We think so. Bridging the healthy gap between C86 and 2K8, Springfactory features Peter from Suburban Kids With Biblical Names. But the real story is vocalist Lina. You'll find yourself, like us, hanging on her every word like she was the holder of Love Potion No. 9 or something. "

|| Collective Common ||"...one of those musical rock 'n roll groups you kids love so much. Their name: Springfactory. Their mission: to rock you. Or make you dance. Or make you giggle while dancing... point is they make music and they want to share it with ya's. They have a new album of old material, their previous released EP's, coming out through Series Two records. Series Two records is based in Nebraska, the music capital of the world. I've listened to music via their myspace, and the tracks they e-mailed me, and I gotta say, it's pretty nice (especially "No More", which has a fun Georgie James quality to it). Go ahead, check it out, it won't hurt. It's some rather lovely definitely well-made indie/pop/rock/dance stuff. Look, I won't do Springfactory the disservice of lumping them into the genre..."

|| Quarterlifeparty || (review of the song "No More") "… It definitely has a pop melody to it but the instrumentation sounds like tinker toys, there is some vocal sampling scattered throughout the song, and then there is a very unexpected horn interlude between the verses. Somehow with all of this is fits together. This doesn't surprise me coming from a Swedish Pop band."

|| To Die By Your Side ||"…the aptly titled Springfactory. Now, it may just be coincidence or there may be something more sinister at play here, but Springfactory also hail from Sweden. I don't know if they put something in the water over there but they too make jaunty indie music that just makes you want to get up and dance. This track features the kind of manic bass line The Pixies used to employ so well. Driven along by an acoustic guitar that's dashing for the finish line, it's got the kind of indie girl vocal that you just know is gonna break a bunch of hearts."

|| Allan's World Music ||"…Springfactory like many other Swedish acts that I love specialize in pop. My two favorite tracks by them are No More and Get Out of Bed. I love Lina's voice and I definitely think her voice is the key ingredient to make Springfactory's songs so enjoyable."

|| 17 Seconds ||"It's kinda funny (to quote Josef K), sometimes I seem to be more impressed with the side projects than the main band. Firstly, much as i like Death Cab For Cutie it was the Postal Service who really impressed me. And whilst I like what bits I have heard of Suburban Kids With Biblical Names, it's this side project (brought to my attention by the same man who notified me about Oh! Custer) which is floating my boat. I know I started a post the other day about there being something in the water in Sweden...well this just kinda confirms it for me. Gorgeous Swedish indie-pop."

|| Le Blog Du Baron ||"Musically more to my taste with some pretty snappy ideas…"

|| Partyends.com ||"…'Loop Duplicate My Heart' by Suburban Kids with Biblical Names is one of my favorite songs, well.. ever, so when I heard about Peter (one of the SKwBN) has a new project with his lovely lady Lina (say three times fast)I had no choice but to snap out of my post sxsw haze and take notice. The band is called Springfactory. Like most Swedish music it is yummy yummy indie pop. And what better label to put out such tasty tasty Swedish pop than a DIY label out of Nebraska called Series Two Records. Why not? Download this track "no more" and add it to your spring break playlist, roll down the windows and go get a snocone. The jangly guitar, the horn, the fragile female Swedish voice all chalk up to a instant jam perfect for outdoor bbqs right alongside the best Motown bands and the best bands trying to sound like Motown bands."

|| Audio Overflow ||"The Short of It: A lo-fi pop band with hints of greatness. Songs "It's a Relief to Give Up" - A pretty simple song without anything that really stands out. The guitars, coupled with Lina's vocals give off a very early-No Doubt vibe. "No More" - A delightfully playful tune that features all sorts of instrumentation, including a trumpet and a skittery child's piano. Lina's vocals are spot on, and she is backed up by some wonderful harmonies. Definitely one to check out."Peggy Pear" - It's got a very Of Montreal-ish composition, complete with an electronic stutter throughout. There's also this sound that reminds me of a sound that plays when you lose a life on Super Mario World. The song is an absolute blast to listen to and really portrays a band that knows what they're doing in the studio. "Back of your Bike" - Another carefree tune about a 4am bike ride. The band stays away from complicated arrangements and opts instead to just have fun with it without being overpowering. Not the best song on the page, but definitely not the worst. The Long of It: Lina Cullemark's vocals are nothing to write home about, but her voice is still relatively charming. The band carries a distinctly lo-fi sound over all the tracks on their myspace page, but songs like "No More" (by far the best track on the page) show that the band is definitely destined for more than tinny garage recordings. I totally enjoy the fact that the music is as playful and carefree as it is, and I look forward to hearing more from the band soon. I may even resort to buying one of their CDs. I haven't decided yet, but you should definitely check them out."

|| Sound Of Indie ||"Comprised of members from Suburban Kids With Biblical Names and The Big Picture, the release on Series Two comprises, from what I gather, their first 2 EPs and a few new tracks that have been released between 2005 and 2007. Once again, it's catchy Swedish pop which I'm a total sucker for, but it's done in a bit more of a minimal fashion."

|| Fazer Magazine ||"Hailing from Stockholm, Sweden, Springfactory are a duo boy/girl band that play a style of music that resonates of the kind of talent the Sugarcubes exuded in the early eighties. Their style of quick, up-tempo songwriting owes as much to the aforementioned Sugarcubes as it does to The White Stripes, although the band don't really sound like either of these bands at all. Tracks like 'Little Trouble Kids', 'Swedish Folk Highschool' and 'Peggy Pear' are all truly innovative songs. 'Peggy Pear' is one of the coolest two minutes of music I've heard in a while. Lina Cullemark and Peter Gunnarson are already generating buzz on the indie-scene in their native Sweden. If only they can somehow find an ear here in North America (we can often be a little slow on the uptake here for anything that isn't emo it seems), we might even get some live tour dates from them here."

|| Geiger || (Special English translation) "Some of the forces of the Swedish SPRINGFACTORY are their eminent ability to alternate between variation and minimalism, surprises and predictability, notes and silence. Silence or pauses, thus become music. Most of it, however, is still notes, harmonies, beats, energy and odd musical ideas over ten tracks, that are rarely more than three minutes long - on an album, that is placed somewhere in the energetic parts of rock with reminiscences from punk, 60's-pop, electronica and what almost seems as Asian intonation. And let's make it clear: Springfactory – especially the last half of the album – is refreshing company. Particularly after listening to it several times because of a great amount of ideas that continually unveils overheard details. From the opening song, the teasing but accessible 'No More' it is clear that Springfactory have melodic flair, have worked hard and thorough with form and arrangement and possess intoxicating idea richness. At times where the autopilot could be turned on - the band changes the course. It is delightfully creative, but it also leaves the listener with a feeling of alarm that, despite the bands ability to keeping silent and reckoning the value of NOT playing, is still a wild band that releases tremendous amounts of ideas over a short period of time. So if you are looking for peace in mind, look elsewhere. That being said the album still has the fore mentioned qualities and more to it. Except for the opening song Springfactory is not in the high gear in the albums opening tracks such as (though inventive) 'Peggy Bear' and 'Back of your Bike'. With the energetic 'Stingy Friday Afternoon' the album takes shape. It has a funny drum-machine start and an underlying deep buzzing synth that supports the repeated line 'I can't be happy for you people'. But we have to wait for the best parts come the ending of the album. One wonders why the songs have not been turned, so that the handful of playful songs presented the band from the opening, on what is really a promo-album. The yearning for spring is nicely passed on in the melancholic 'As winter gives way to spring' in which lead-singer Lina Cullamarks spherical voice is placed up front. The song 'It is a relief to give up' having the 'Springfactory-typical' acoustic major-chords reveals itself as lyrically great and in vast atmosphere. But the albums trump cards are 'Get out of Bed' and the last song 'Money Maker'. Strong, savage 'Get out of Bed' gives us a kind of a Swedish kitchen-sink satire and sarcasm in English Ray Davies-tradition. The band stick with the maniacally infinitely repeated mantra 'I couldn't get out of bed' but the song remains energetic because it musically weighs the minimalist and the variation. Finally the silent 'Money Maker' ends the album in a very sympathetic, accessible way, hope and light in all the yearn and an arrangement that suddenly invites pompous strings to join along an odd form that surprises due to discrete vocal biddings and persistent changes of ideas. These last two songs underline that Springfactory – underneath the power of its comical energy, the form-experiments and the melancholy – most of all invites light and hope into the darkness. Religious people might claim that the band name is well chosen. Springfactory will despite the pauses in the whirlpool probably not be comfortable and relaxing listening-material because it has cases in which the stress-factor can match that of twenty cups of coffee but for many other occasions you can greet an album that is absolutely legitimate! Reviewed by Rune H. Jensen"

|| Indieville Reviews ||"These folks know their stuff. Sweden's Springfactory create unadulterated indie pop songs that will addict you immediately. With a lush exuberance akin to Norway's Loch Ness Mouse and earlier brethren The Sea Urchins, they make these lo-fi gems feel like full out anthems. For example, "No More" and "Stingy Friday Afternoon" fly by in a haze of clean guitars and sweet vocal melodies. Meanwhile, record-best "As Winter Gives Way to Spring" is an unconventional, Softies-esque nugget that's an absolute delight to behold. I hasten to compare these folks to The Cardigans, but Springfactory's springy melodies and adorable vocals have an undeniable similarity to their compatriots. Fans of twee pop and the Sarah Records scene will be pleased to discover that the genre is still alive and kicking with Springfactory.”